The website review, and what we look for

"Free audit" usually means a sales pitch with a traffic light bolted on. Ours is a free website review too, so the fairest thing we can do is show you exactly what happens inside it, what we check, in what order, and what you get back. Then you can judge whether it is worth your time before you hand over a URL.

What we are actually looking for

A review is a diagnosis, not a verdict on taste. We are not scoring your colour choices. We are answering one question: is anything about this site costing you enquiries, and if so, what is it costing you first? That framing matters because problems stack. A site with a confusing headline and a slow phone experience does not have two equal problems; it has one problem a visitor hits at second three and another they would have hit at second eight, if they had stayed.

Speed, measured the way Google measures it

We start with performance because it happens before anything else on the page gets a chance. We test the site the way Google's own tooling does, on a simulated mid-range phone on a slow connection, not on an office computer with fibre. We look at how long the main content takes to appear, whether the layout jumps around while loading, and what is dragging: oversized images, third-party scripts, fonts loading badly. These are the same Core Web Vitals that feed into your search ranking, so slow is a double tax: it loses the visitors you have and suppresses the visitors you would have had.

Clarity and the path to an enquiry

Then we read the site as a first-time visitor, because you cannot. You know too much. Within seconds, does the page say what you do, who for and where? Is there one obvious next step on each page, or five competing ones? How many clicks and form fields stand between "I'm interested" and "message sent"? We have written about why sites fail to convert; this part of the review is that checklist applied to your site, with specifics rather than generalities.

Whether Google and the answer engines understand you

Next, findability. Sensible page titles and descriptions, headings in a sane order, structured data that tells search engines what kind of business you are, and consistent name, address and phone details. Increasingly this matters for AI assistants too: when someone asks a chatbot for a recommendation, the sites that state facts clearly and in machine-readable form are the ones that get cited. Ambiguity is invisible in a browser and expensive in a search result.

The basics that protect you

Finally, hygiene: a valid certificate, HTTPS enforced properly, security headers present, no software versions being advertised to attackers, and accessibility fundamentals like contrast and image descriptions. Accessibility failures quietly turn away real customers and are one of the most common problems we find, partly because they are invisible to the people who built the site.

What you get back, including "keep it"

You get a short, plain-English report: what we found, in priority order, with each item marked as something worth fixing now, worth watching, or fine. No forty-page PDF, because nobody reads those and length is a substitute for clarity, not evidence of it.

And sometimes the verdict is: your site is fundamentally fine, fix these two small things and spend your money elsewhere. We give that verdict when it is true. It costs us the occasional project and it is why the reviews stay worth requesting. A diagnosis you cannot trust to say "you're fine" is not a diagnosis. It is a brochure.

Takes about two minutes to request, and the report is yours either way: get your free website review. Prefer a conversation first? Book a discovery call.