Insights
Notes from a studio that builds.
Practical writing on websites, paid media, automation and AI, from the work we actually do.
The library
Notes, guides and honest opinions.
No filler and no recycled advice. Just what we learn building real systems for real businesses.
WordPress or serverless
We moved from WordPress to serverless. Here is the honest comparison: where serverless wins, the trade-offs it brings, and when WordPress is still the right call.
Measuring to the enquiry, not the click
Most ad reporting stops at the click. Here is why that hides the truth, and how to measure paid media all the way to the enquiry and the sale.
The spreadsheet that became a system
A shared spreadsheet is fine until it isn't. Here is how to spot the moment it starts costing you, and what to build instead.
AI tools that earn their keep
AI is easy to demo and hard to make useful. Here is how to tell the difference, and where it genuinely earns its place in a business.
Owning your platform
Renting your core software by the seat is convenient until it isn't. Here is when it makes sense to own the platform your business runs on.
Speed is a feature
A slow website quietly costs you enquiries and rankings. Here is what site speed actually measures, and why it is a feature, not a nice-to-have.
What a discovery call actually covers
Booking a call with a studio can feel like committing to a sales pitch. Here is exactly what a Smarter Sites discovery call is, and what it is not.
Portals that customers actually use
A client portal only helps if customers actually log in and use it. Here is what makes the difference between a portal that earns its place and one that gathers dust.
Stop reporting in a spreadsheet
Building the monthly report by hand is slow, and it is out of date the moment you finish. Here is why live dashboards beat the spreadsheet.
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