PPC landing pages built for the ad that sent the click.
Already running Google, Meta or ChatGPT ads, or about to? We build fast, focused pages for your campaigns, with tracking wired in, without rebuilding your whole website.
The problem
Paying for the click, then losing it on the page.
Most ads send people to the homepage, or to a page written for a different job. The visitor clicked on a specific promise and arrives somewhere general, with a menu, several offers and no obvious next step. Many of them leave.
Slow pages make it worse, especially on a phone. So do forms that are not tracked, because then nobody can tell which ads produced enquiries and which only produced clicks.
A landing page fixes that. It is a single page with one job: to turn the visitor from one campaign into an enquiry. You keep your existing website for everything else.
What's included
Pages with one job each.
Designed for people arriving from an ad, built on the same fast tooling as our websites.
One page per campaign
A page for each campaign or ad group, with a headline and offer that match the ad. When the page says what the ad promised, the visitor knows straight away they are in the right place.
One clear call to action
A single next step, whether that is a form, a call or a booking, repeated where it helps and free of the menus and side offers that pull people away.
Fast by default
Static pages served from Cloudflare's network, light enough to load quickly on a phone signal. More on why that matters in speed is a feature.
Forms and calls tracked
Form submissions and calls wired into GA4 and your ad platforms' conversion tracking from day one, so every enquiry is traced to the campaign behind it.
Built to be tested
Pages built so a headline, offer, layout or form can be swapped for a variant and tested against the original, one change at a time, so they improve on evidence rather than opinion.
Alongside your existing site
Pages that match your brand and sit alongside your current website, whatever it is built on, usually on your own domain or a subdomain of it. Your main site does not need to change.
How it is measured
Judged by the enquiries they produce.
A landing page is measured on one thing: how many of the people who reach it become enquiries, and what each of those enquiries costs. We track that for each page and each campaign, so a weak page is easy to spot.
When a page underperforms, we change one thing at a time and test it against the original. Results feed the same live reporting as the campaigns themselves, so the page and the ads are judged together.
How it fits
Where the website work and the media work meet.
Landing pages sit between your ads and your enquiries. They are built to work with the rest of our paid media work, or with campaigns you run yourself.
Google & Microsoft Ads
Pages matched to each search campaign or ad group, so the search, the ad and the page all say the same thing.
Paid social and ChatGPT Ads
Visitors from paid social and ChatGPT Ads are earlier in their decision, so their pages explain more before they ask.
Conversion tracking
Conversion tracking is built into every page, so the campaigns can bid towards real enquiries.
A full website, if you need one
If the problem turns out to be the whole site rather than the pages behind your ads, our website work starts from £1,200.
How it works
Brief, build, test.
Brief
A short discovery call about your campaigns, your offer and your current site. We agree which campaigns need their own pages and what each page should ask the visitor to do.
Build & connect
We design and build the pages, match them to your ads and brand, and wire up the forms, calls and tracking.
Launch & test
The pages go live behind your ads. We watch how each one converts and test changes against the original.
Further reading
Before you send another click to the homepage.
- Why is my website not converting?Paid traffic only pays when the page it lands on does its job. The usual causes, in order.
- Speed is a featureWhy a slow site quietly costs enquiries, and what fast actually means.
- Website features that actually generate leadsThe unglamorous features that produce enquiries, and the popular ones that do nothing.
Questions
Good to know.
What is a PPC landing page?
It is a page built for visitors from a specific ad or campaign, with one job: turning that visitor into an enquiry. It matches what the ad promised, has a single call to action and leaves out the menus and extra offers a normal website page carries.
Do I need a new website to run ads?
No. Landing pages sit alongside your existing website, whatever it is built on, and match your brand. Your main site carries on as it is, and the pages behind your ads do the converting.
How much do landing pages cost?
Landing pages are quoted after a short discovery call, once we know how many campaigns need their own pages and what each should do. If we run your ads, landing pages are included in the campaign set-up.
How many landing pages do I need?
Usually one for each distinct offer or campaign, and sometimes one per ad group where the searches are different enough. A business with one service and one area might need a single page; one with several services may need a page for each.
Can you A/B test landing pages?
Yes. We build pages so a headline, offer, layout or form can be swapped for a variant and tested against the original. We change one thing at a time, so the result tells you what made the difference.
Will the pages work with my tracking and ad accounts?
Yes. Form submissions and calls are connected to GA4 and to the conversion tracking in Google Ads, Microsoft Ads, Meta or, where OpenAI's pixel is available, ChatGPT Ads, so your campaigns can see which clicks became enquiries.
Ads running, but the enquiries not following?
Book a 30 minute discovery call. We will look at your campaigns and the pages behind them, and tell you where landing pages would help.
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Every enquiry gets a reply within one working day. Or call us free on 0800 208 8035.