Case study · Permanent Perfection Clinic
A clinic website that answers before anyone has to ask.
We built Permanent Perfection Clinic a luxury aesthetics website where visitors can browse every treatment, see the full cost including top-ups and maintenance, read the prep and aftercare, and book straight into the clinic's live diary.
Overview
Aesthetics clients research everything. Most clinic sites hide it.
Permanent Perfection Clinic is a luxury aesthetics clinic in Runcorn, Cheshire, offering advanced aesthetics, permanent makeup, wellness therapies and hair design. Before booking a treatment like this, people want to know exactly what it costs, what it involves, how to prepare and how it heals. On most clinic websites, every one of those questions ends up as a direct message.
We built a site that puts the whole picture up front: a six-category treatment menu with transparent pricing, a client guide covering policies, preparation and aftercare, and every booking button wired straight into the clinic's live diary on the consent platform they already run on.
The site
A treatment menu with nothing hidden.
Every treatment lists its top-up and annual maintenance cost too.
Six-category treatment menu
Botox, dermal filler, facials, permanent makeup, skin revitalisation and wellness, each with its own page and its own treatments.
Transparent pricing
Permanent makeup treatments show the full cost of ownership: the treatment, the four-to-six week top-up and the annual maintenance. No "price on enquiry".
Booking into the live diary
Every book-now button lands on the clinic's diary on Faces, the booking and consent platform aesthetics practitioners run on, with deposits and consent handled there.
The client guide
Booking policies, pre-treatment guides for aesthetics and permanent makeup, and aftercare for both, so clients arrive prepared and heal properly.
Results from Instagram
The clinic's Instagram feed is pulled onto the site, so the freshest work does the persuading without anyone maintaining a gallery.
A luxury presentation
A design that matches the clinic's promise that a visit is never just an appointment, from the treatment pages to the booking journey.
The journey
From first look to treatment chair.
Browse the menu
Six treatment categories, each explained on its own page.
See the full cost
Treatment, top-up and annual maintenance pricing, listed openly.
Read the client guide
Policies, preparation and aftercare, before anything is booked.
Book the appointment
Straight into the clinic's live diary, with deposit and consent handled.
Arrive prepared
Clients turn up knowing the price, the process and the healing plan.
The result
The website handles the questions. The clinic does the treatments.
- The questions that normally fill a clinic's inbox, price, preparation, healing and policies, are answered on the page before anyone has to send a message.
- Booking runs end to end without the clinic touching it: the site hands visitors to the live diary where deposits and consent forms are already handled.
- A premium online presence that finally matches the standard of the clinic itself, with Instagram keeping the proof fresh automatically.
Want a website that answers before they ask?
We could build your business a site like this. Book a 30 minute discovery call and we will tell you what it would take.